Gym

The previous blog saw us discussing online personal training – this week, we’re sticking to the ‘online’ theme as we look at fitness apps. The virtual world is growing and growing, and with all of the fitness apps, YouTube exercise videos and online PT’s out there, it looks like our gym facilities could quickly run out of fashion! Of course, many people will always prefer to stick to the more traditional method of heading out to their local gym to train. However, with so many alternative methods now out there, surely our gyms are going to have to offer something extra special and unique to retain members – otherwise we could be losing them to the virtual world of fitness apps! One side of the argument is that there's no reason to set foot in a gym thanks to hundreds of new fitness apps and online workouts. Personally, i’ll always prefer going to a gym to train – it’s a way of escaping the house and switching off from life’s demands. A gym can provide the facilities and equipment needed to get an effective training session done. If guidance is needed, there are fitness professionals around to help and most gyms have programs to follow if requested. However, for some, financial worries and having the time to travel to a gym, or having to look after children may be a barrier. In such cases, it may be that a following the guidance of a fitness app is a good alternative to still being able to train effectively.

In the previous blog I mentioned the power of ‘Inbound Marketing’ opposed to ‘Outbound Marketing’, and a great inbound marketing strategy would be to utilise social media. However, it’s not quite as simple as just posting the information you want to share whenever you like....

Over the last 5 years we have seen the exponential growth of low-cost budget gyms across the UK offering no-frills gym memberships for as little as £9.99 per month, with some of the market-leading clubs having more than 12,000 members. There is no doubt that...

So most marketers will tell you that referrals are the best source of new business, with most B2C sales models showing that they have the highest conversion rate with the lowest cost per sale. So sales should be simple…. Build a good product and let...