Marketing

Over the past few years or so, we seem to have gone boot camp mad in the fitness industry! There are many successful boot camps out there, and maybe you are one of those businesses. However, with an increasing number of boot camps setting up, due to an increasing demand for them off the back of great results, its important to keep reviewing your business models to ensure you remain competitive in the industry. Or, if you are thinking about getting started with a boot camp business of your own, hopefully this blog will give you a few things to think about. Boot camps can survive as a stand alone business in their own right – it doesn’t have to be a branch of a gym, or part of a fitness centre. But, it’s important to get a good business model in place, and an even better marketing plan!

I’m sure you’ll all agree that marketing is a fundamental aspect of any business. Whether your business is a charity, not for profit, a limited company, or perhaps you’re an amateur sports club searching for new individuals? Marketing is the means by which we attract...

So the last blog post we talked about Worried William and Experienced Ed, although these were obviously fictional people hopefully you were able to relate to one or both of them.   So the last blog was all about ensuring that you have multiple products to sell (if...

So most marketers will tell you that referrals are the best source of new business, with most B2C sales models showing that they have the highest conversion rate with the lowest cost per sale. So sales should be simple…. Build a good product and let...