Our Story

Ever since I can remember, I have always been passionate about helping people improve their fitness stamina and wellbeing. During my days as a personal trainer, I successfully set up a 1-2-1 personal training business that allowed me to make a difference for a broad variety of people: from individuals who had never exercised before to professional athletes.

But I quickly realised that I was facing a big issue with my business that I couldn’t simply ignore. It wasn’t scalable. I was exchanging my time for money, so once the day ran out of hours, I could not generate any more revenue.

So I had an idea. What if I could build a digital platform where I would support people to get fit without even having to meet them? That’s how the first step of the journey began…

Founder & CEO, Membr

What’s the problem

On average fitness clubs churn their whole membership base each year, yet only 4% of gym members get regular support from a trainer.

How can we solve it?

When an exerciser is “positively engaged” for at least 3 consecutive gym visits, they are 80% more likely to remain a member next month.

That’s why we exist. 

We’re fanatically helping the fitness industry smash their goals by building
the world’s greatest fitness membership platform.

2012

PT Cloud

Jack met Dave in 2012. A personal trainer and a graphic designer, the two started working on buidling a digital fitness solution for Jack’s PT business.

2013

Fit Cloud Technology Ltd

A year later the duo realised there was a bigger gap in the fitness industry and focused on building a whole gym management solution. That's when Fit Cloud Technology Ltd. was born.

2016

Global Partnership with Anytime Fitness

Membr established a partnership with the world’s fastest growing health and fitness franchise, Anytime Fitness, to power up their clubs across 15 countries.

2015

Membr

In 2015 Jack and Dave raised the needed capital to complete and launch Membr. The company had signed big and small clubs in the UK, including JD Gyms.

2018

Joint Venture with Life Fitness

In 2018 the Membr team released a separate personalised gym software solution exclusively built for the world’s largest manufacturer of fitness equipment, Life Fitness.

2020

Supporting gyms through COVID-19

The pandemic significantly accelerated consumer needs for digital solutions and our team are here to help gym operators ensure they meet their exercisers' changing expectations.

OUR MOTIVATION

Fanatically helping the fitness industry smash their goals by building the world’s greatest fitness membership platform.

How we got to here?

2012

PT Cloud

Jack met Dave in 2012. A personal trainer and a graphic designer, the two started working on buidling a digital fitness solution for Jack’s PT business.

2013

Fit Cloud Technology Ltd

A year later the duo realised there was a bigger gap in the fitness industry and focused on building a whole gym management solution. That's when Fit Cloud Technology Ltd. was born.

2016

Global Partnership with Anytime Fitness

Membr established a partnership with the world’s fastest growing health and fitness franchise, Anytime Fitness, to power up their clubs across 15 countries.

2015

Membr

In 2015 Jack and Dave raised the needed capital to complete and launch Membr. The company had signed big and small clubs in the UK, including JD Gyms.

2018

Joint Venture with Life Fitness

In 2018 the Membr team released a separate personalised gym software solution exclusively built for the world’s largest manufacturer of fitness equipment, Life Fitness.

2020

Supporting gyms through COVID-19

The pandemic significantly accelerated consumer needs for digital solutions and our team are here to help gym operators ensure they meet their exercisers' changing expectations.

OUR MOTIVATION

Fanatically helping the fitness industry smash their goals by building the world’s greatest fitness membership platform.

#TeamMembr

Learn more about our working philosophy and core values

2000+ of the world’s most successful gyms, big and small, trust Membr