January is just around the corner. Clubs are expected to experience the biggest January Gym Rush since 2019 with COVID-19 largely interrupting plans for both gym operators and gym-goers in the past two years.After months of uncertainty and plot twists,…

Customer expectations have changed a lot since the start of the COVID-19 pandemic. Some exercisers have made a full return to the gym floor, while others prefer a more hybrid approach to working out. But what’s here to stay in…

Many gym operators have now shifted their business models to meet the changing needs of consumers and elevate their market positioning in the current unstable economic climate brought by the coronavirus pandemic.While gyms throughout European countries are unlikely to close…