
Dominic O’Sullivan: The digital impact of COVID-19 on the fitness industry
“If we think going digital means we’re going to launch a gym app, we’re really missing the point.” He became a Guinness World Record holder
“If we think going digital means we’re going to launch a gym app, we’re really missing the point.” He became a Guinness World Record holder
“If I have to click through 10 different pages, I have to click 10 times to get from entering the website to joining, or from
“We still have trainers that see digital as a risk. We still have trainers saying I’m not going to use that with my members, because
“People often say ‘What’s the secret to member retention?‘, and I’m like, well, the trick is talk to people and listen to them. Give good
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