“Does the relationship with the member end when they bought a membership, or did it just begin? I’ll never take an eye off of selling, but I’m more interested in what are we keeping, because that determines the success of the overall business. If you want to keep a member, you have to engage them with a coach.”
Welcome to the second series of mPowered! We are dedicating the next couple of episodes exclusively on The Future of Personal Training. In this episode, we’re looking at how to implement a working strategy to keep members for longer at your gym and really increase your sales numbers.
Joining us today to share his philosophy for success is fitness entrepreneur and sales expert Mike Gelfgot, who is currently the Chief Operating Officer at Activate Brain & Body Inc.
We talk about his achievements while operating 21 Anytime Fitness clubs in the United States, how to empower your personal trainers as a gym owner and what it takes to drive the revenue numbers up.
Listen to the full episode now:
What does the future of personal training looks like? Tune in next week for an mPowered recap of season 2 with some of the biggest insights from our guests with hosts Craig McNeill & Jack Malin!
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