We all know that fitness tracking technology has absolutely boomed of late, but I want to share with you just how dominant fitness tracking technology has become. According to Tata Consultancy Services (TCS), as many as 82% of recreational athletes use fitness tracking technology. This includes smartphone apps, fitness tracking devices, GPS watches, and heart rate monitors. This data is as a result of a survey performed with 2,000 UK recreational athletes in March 2016.
The survey also found that 62% of respondents said they use two or more fitness tracking devices. The most popular fitness tracking technology seemed to be running apps as 44% of respondents said they use these, followed by 37% of respondents using wearable fitness trackers, and 18% using smartwatches.