With the highest open and engagement rates among top marketing channels, SMS is a great way to boost your gym sales in 2021.
Fitness clubs have been impacted by the COVID-19 pandemic with hundreds of memberships on freeze, inactive or worse, cancelled. Yet gyms have a critical role to play in the recovery phase as the home of health experts.
While many gym-goers are still hesitant whether to come back to the gym floor or not just yet, they are all looking for a way to stay healthy.
But how do you attract new members to your club when even existing clients are hesitant to come back?
With options like On Demand content, online workout streaming or virtual coaching, there are plenty of ways to keep exercisers engaged and offer flexible membership options.
Now the question becomes: how should I contact leads in the most impactful way?
A successful marketing strategy usually requires a number of touchpoints before a client makes a purchase decision. But ultimately you want to ensure that you will reach them in the first place!
Did you know that SMS has a 99% delivery rate?
Compared to traditional email marketing which has on average a 21% open rate, SMS open rate reaches up to 98% open rate due to less spam triggers. Not only will you increase your chances to reach out leads, but you will also attract more new members in less campaigns.
If you are looking to invest in SMS as a marketing tool for your fitness club, here are a couple of reasons why that’s a great idea!
If you are still unsure as to why SMS is the way forward, we’ll leave you with some key takeaways.
- SMS messages have a 98% open rate (compared to 20% open rate in email marketing, an average for the wellness industry)
- Most SMS messages are read in 90 seconds or under
- 90% of leads would rather be texted than called
- Up to 82% of app users keep their notifications on for SMS
What’s also a winning factor is that as many as 60% of companies still haven’t included SMS in their marketing strategy. This means, now is your chance to gain an advantage over your competitors!
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