Ah Easter…. how delicious you are! Chocolate eggs, check, roast dinners, check, post-Easter guilt…check!
Easter excess may be one of the most powerful reasons to finally make the leap and join a gym.
In fact, cashback and voucher website Quidco* found that gym membership sales can increase up to 215% in April, which is fantastic news for gym owners!
But similarly to the period following the New Year’s January Rush, there is a significant likelihood that a majority of these new members will gradually slip away. In other words, gym member retention can really suffer in the weeks after the Easter signups.
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So what’s the secret to keeping your new post-Easter gym bunnies engaged and motivated?
➡️ Send regular communication to your gym members!
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Membr offers a multitude of ways you can communicate with your members outside of the gym to ensure they continually feel engaged with and inspired, included automated emails.
1. Monthly updates
One key way you can ensure you retain both new and established members is regular and relevant communication. A monthly update on what’s new around the gym is a perfect example.
2. Monthly newsletter
Speaking of regular content, a monthly newsletter is another approach to keep your gym in the forefront of your members’ minds, encouraging engagement and improving gym member retention. Unlike a monthly gym update where you can share new equipment and classes, in the monthly newsletter you can recognise member of the month, interview personal trainers and share nutrition tips.
The Membr software enables you to mass email your members (and prospects!).
3. Direct emails
Got a member who has missed a couple of weeks’ worth of workouts? You can create targeted communications just for them – how about offering a free PT trial to help re-motivate them?
4. Automated emails
Want to let a certain group of members know about a brand new class they might be interested in to keep them engaged? Use our Automated Marketing Emails feature to easily filter the database to ensure your members get information that is relevant to them.
Study upon study has found that communication with your members is a key piece of the retention puzzle. Membr can help you complement your in-gym communication strategy with software that allows you to reach out to your members in a variety of ways, helping them to feel more valued, supported, engaged, inspired and motivated.
Get in touch with our team for more info how Membr can help your gym.
