“Digital fitness” has been one of the hottest keywords in Google in the past few years. Following the global pandemic, it’s only natural that we are all a little bit more familiar with what it actually means. After all, technology has successfully been helping us stay connected and boost out healthy habits, even when we had to do it remotely. 

Today the rise of digital fitness is undeniable. We are certain digital fitness will remain central to keeping people healthy and active worldwide. 

Here are the 5 digital fitness trends that we predict will shape the future of fitness clubs after COVID-19.

1. Wearable Technology

Health is the single most important factor at the moment. While we continue to eradicate the pandemic cases globally, staying active and protective will remain a big priority.

Wearable technology is the perfect mental health companion with its continuous reminders and positive reinforcement upon reaching your daily goals. 

Exercisers can choose anything from smart watches and elegant wristbands, through Bluetooth-connected shoes and VR headsets, to clothes that monitor your muscle activity and heart rate. The message is clear: keep on moving. 

As a PT, you can dig deeper into the health stats of your members, check in with them and see if they need any further workouts to match their fitness goals. After all, members love to share their achievements with others!

2. Virtual Coaching

While fitness clubs are closed to members, the next best thing is virtual coaching. Offering your gym members the option to train online with you will certainly have a positive impact on your relationship. Streaming classes on social media will boost brand awareness and it might even attract some new prospects.

Our top pick would be using social media to gain momentum before you create more focused group sessions on Zoom or elsewhere. The streaming content can then be used for further marketing campaigns, including Instagram Stories and Reels, Facebook series and GIFs that can easily be shared across all social media channels. 

3. On Demand Content

Whether you want to share individual workouts or record class sessions, building a library of On Demand content will increase the time spent with your gym’s brand. What the gym closures during the pandemic showed us was that exercisers are committed to exercising and moving, even more so when they have the flexibility to do it at home.

If Joe Wicks can train virtually from his living room, then so can you. Remember to keep your videos short, informal and have fun with the process. Plus, there are many affordable mobile editing apps if you want to jazz up your production.