We all deserve a little reward from time to time, don’t we? We reward our puppies for sitting on command. We reward our kids for eating their vegetables. Why not reward our members for keeping fit and healthy in our clubs? Member reward schemes can be a great way to say thank you to your membership base for their continued support. Plus, using rewards to encourage active, healthy lifestyle will push them to continue visiting the gym and simultaneously differentiate your club from competitors in the local area. So what can do you to incentivise members?
Showcase your independent edgeEveryone knows how competitive the fitness industry is, with gyms all competing for the same membership base in the same local area. Utilising rewards can act as a great differentiator between you and your competitors. There are a number of different ways gym owners can reward their loyal members. Here are a couple of ideas:
- Offer discounts on membership rates for long standing members.
- Include complimentary extras with the membership subscription.
- Introducing a 3rd party rewards programme, giving members discounts on great brands and products.