Wearables have been a common theme in our blogs
over the past few weeks…and we’re staying on topic this week as we take a closer look at Fitbit products versus the Apple Watch. At the beginning of May 2016, the chief executive of Fitbit, rather controversially, described how his company were able to withstand what many viewed as direct competition from Apple in 2015. He stated that the tech giant (Apple), took a wrong turn in the developments of their Apple Watch.
The chief executive of Fitbit confidently described how their health-minded products are in a different category to the Apple Watch! But, if the Apple Watch displays many similar features to the Fitbit (which it does), then is it really justified for the Chief Executive of Fitbit to be so confident about their product over the Apple Watch? For example, Fitbit products are often simple, single-mode devices whereas Apple tends to include more features within a single product.