We know that running a gym isn’t as easy as some people may think. Luckily, our gym management software can help to make a gym owner’s life a lot easier, and take their customer service to the next level.
Managing a gym isn’t like most normal jobs. You have to provide all the values that your clients want, competing on values such as convenience, communication and variety to stand out in an overcrowded market.
In March, the 2017 State of the UK Fitness Industry Report reveals that the number of gym memberships rose year-on-year by 5 per cent, to reach an all-time high. Today, one in seven people in the UK is apparently a member of a gym.
However, during the same period, the number of fitness facilities jumped by 4.6 per cent (that’s 272 new public and private fitness facilities opened in just 12 months!) This shows that while more and more gym enthusiasts are appearing in the UK, market competition is on the increase too.
David Minton, director of The Leisure Database Company, explains that while the private gym sector “is entering a golden age,” gym owners need to work harder to impress clients.
“New technology is widening people’s interest in fitness and consumers are able to choose much more because the industry is becoming more transparent,” he states. “Consumers are driving growth through different business models.”
Strengthening your offering with convenience
Convenience can put you in front of a lot of market competitors, simply because people love easy access and instant gratification.
Just think about when you order something online – we used to expect deliveries to take a couple of weeks, but now a lot of people expect it within the next few days or sometimes even within 24 hours!
The more convenient it is for customers to sign up to, access and use your gym, the better the competitive advantage enjoyed by your business.
Try to relate that to our all in one gym management software solution. With Membr, your prospects have the ability to sign up online and use your gym that same day, whilst you have the ability to offer them the option of booking and paying for classes online. Having access to these tools is convenient for any multi-tasking gym owner, and this convenience also benefits your customers.
Improving your customer service with communication
Some of your competitors probably have average or below-average customer service. They may get back to customers to address their challenges and concerns, but not with any speed or urgency. This is where you can rise above them with the best gym management software.
When managing a gym, communication with your members is key. You need to engage with them when they are with you, but also keep them motivated when they aren’t, so that they remain an active member of your facility. This is another important part of your job which gym management software can help with.
With Membr, there are a variety of ways you can communicate with your members, and indeed prospects. These range from the automated marketing emails feature to the function that allows you to mass email your contacts. Membr also enables to you to segment your database so you can send targeted communications to specific groups of people. Any small changes you make to your offering can be big in your customer’s mind, so make sure you keep them up to date and enthused about your gym.
Impress customers with gym management software
Variety is the spice of life, and it’s important that gym owners run a business that stands out from the crowd and can compete in a busy marketplace.
Whether you want to run a completely paperless gym, offer motivational communications when clients are at home, an all in one gym management software can offer a whole host of new and intuitive tools to improve your gym’s offering.
Membr’s innovative products have been carefully crafted for fitness professionals by fitness professionals. We work with gym owners to improve their business performance and customer service. If you’re interested in finding out more, please get in touch with the team or sign up for a free software demo.
