Over the past few years or so, we seem to have gone boot camp mad in the fitness industry! There are many successful boot camps out there, and maybe you are one of those businesses. However, with an increasing number of boot camps setting up, due to an increasing demand for them off the back of great results, its important to keep reviewing your business models to ensure you remain competitive in the industry. Or, if you are thinking about getting started with a boot camp business of your own, hopefully this blog will give you a few things to think about. Boot camps can survive as a stand alone business in their own right – it doesn’t have to be a branch of a gym, or part of a fitness centre. But, it’s important to get a good business model in place, and an even better marketing plan!